Warping Automobile Disk Brake Rotors Are Preventable

In the aircraft and aerospace industry, the standards required for various components, parts, and specifications are considerably higher. Everything built for the aircraft and aerospace industry is light and strong. It is the “AND” part of that sentence that makes the parts expensive, not the “light” part. Automobile manufacturers today who build high-performance and sophisticated vehicles understand the “light” part, but not necessarily the “strong” part. But what they do understand is how much force can be applied to these parts before they succumb to failure.

Today’s brake rotors (or disk brake system) are built very light with advances in technology such as slotting, cross-drilling, cryo-treating and many other advances to allow the brakes to breathe better and last longer. However despite all this technology that goes into the rotors, they are still not strong enough to withstand a mechanic’s error. How often have you had a car pulsate when applying the brakes? The reason this happens is because the lug nuts on your wheels were not torqued down to specifications set out by the manufacturer. Every mechanic shop you walk into, you can always hear the distinctive sound of the air wrench being used to loosen and tighten parts and lug nuts. These air tools are capable of putting out an immense amount of torque, but that is where the problem starts. The torque setting on these air wrenches are preset to a single setting (usually the strongest), never changed, but used to tighten down everything on your car. BAD!

Today’s modern vehicles are built almost like airplanes and have very acute specifications that must be followed. The most commonly made mistake by mechanics and car owners are to over-tighten the lug nuts on the wheels of their cars. Some even go as far as jumping on the tire wrench to ensure that the lug nuts are “tight” and that the wheels will not “fall off” while driving. However, over tightening your lugs will lead to premature failure of your brake rotors as seen by warping or deformations in the rotor. It may also lead to wheel bolts “snapping” when over-tightening the wheels stretches and weakens the bolt.

It is therefore important to ensure that your lug nuts are tightened to the appropriate specifications and to do that, there are several things you can do. For most vehicles, the lug nuts need to be tightened down to 70-100 ft-lbs using a good quality torque wrench. However, you do not need a torque wrench to tighten your lug nuts correctly.

The approach I have always taken is to tighten the nuts as tightly as can be done with your fingers first. Then taking a tire wrench, tighten the nut without apply much effort until you feel some resistance. Then simply (without jumping on the tire wrench), put your body weight on the wrench until it stops turning. You do not need to jerk your body to ensure that there is more room to tighten. In general, if you follow this practice, you will put about 80-90 ft-lbs of torque onto the lug. Do this consistently for all your wheels to ensure that your brake rotors have maximum life. However, for best results, I still recommend acquiring a quality 1/2″ drive torque wrench, my favorite being the Neiko Pro line that I use religiously for every mechanical work conceivable.

It is a worthwhile investment and they typically range in price from $20-40, which is cheaper than a single brake rotor for your car. The brakes and wheels are the most important components of your car and therefore, requires the most care and attention. Go check your lug nuts today.

Affiliate Programs To Sign Up With

Make money online with affiliate programs can be tough but it can be the most rewarding choice you have ever made. Choosing an affiliate program to start with is the most important part of your online business.

There are so many affiliate programs to choose from. It can be difficult to know which one to sign up with. I personally recommend Clickbank for a comprehensive list of top ranking and highest paying affiliate programs. You will receive a check from Clickbank for your contracts earned twice a month.

If you prefer to receive payments via PayPal, then go to PayDotCom. It is a huge affiliate center with marketplace of products you can promote.

When considering which affiliate programs are best for you, I recommend that you choose one that is specifically related to your site's content and target audience. You can also promote a variety of online digital products as an affiliate. I personally recommend that you choose an affiliate program or products that you are familiar with. This way, it is better for you to recommend these to other. Imagine you are selling something that you know nothing about, you are not going to convince someone to buy it from you.

Personally, I mostly use Clickbank and PayDotCom but I suggest you look around because most companies offered free affiliate programs. Some only allowed affiliates to sell their products after they have purchased it. Whichever websites you are viewing, just scroll down to the bottom and look for affiliate link. Some business owner does not like to display the link in the homepage for everyone to see, so sometimes the affiliate link could have been found in the "about us" page.

Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

55 Creative Entertainment Ideas For Your Next Event Or Meeting

1. Hire a comedian who can poke some fun at your CEO, do an impersonation of him, or even make a light of your industry as a whole.

2. Hire a magician that can incorporated your sales message into his magic, or cut your CEO or receptionist in half. He might even be able to vanish the CEO, much to the delight of the employees.

3. Book a vocal improvement group to take requests and spin them into a funny performance.

4. Have a musician write a song about your company and play it at the event.

5. Hire a celebrity impersonator to come to the event and sign autographs and take pictures with guests.

6. Book a caricature artist to draw personalized sketches of each employee at the company. These are fun souvenirs as well.

7. Book a digital caricature artist who composes his or her photos digitally on a computer right in front of your eyes. They can even personalize the backdrop to reflect the company
or event. This is a great souvenir for the guests to take home.

8. Book a balloon artist that makes the life size figures such as Disney characters, scenery like palm trees, huge company logos, and more. The balloon artist can do these figures with everyone watching making it an experience to watch the balloons being put together.

9. How about a strolling juggler who can mingle through the cocktail hour.

10. Book a stilt walker to make a big announcement for your company at an annual conference or meeting. It is a fun and guaranteed way to get everyone's attention.

11. A clown is a great option for events with children or families. There are also evil clowns for events with no kids or around Halloween.

12. Book a palm reader to make psychic predictions about the future of the company or to tell people's fortunes.

13. Hire a reality TV star to interact with guests. They are far less money than big time Hollywood celebrities.

14. Book a tribute band to play the songs of an artist that is popular among the guests.

15. An a cappella group can perform on stage or stroll through the event during a cocktail hour or dinner.

16. Hire a symphony orchestra to play at the event. You will need to consider space requirements for this type of an act.

17. You could have a mime act out a corporate message to employees or event customers.

18. Book a DJ to play only requested songs or songs from a certain era such as the 80's

19. Break dancers can be lots of fun. They are generally young, hip, and add a sense of youth to an event.

20. How about a mariachi band for some festive music.

21. A steel drum band can be a nice addition to a high end gala event.

22. Booking a fire eater can be a great way to kick off the launch of a hot new product or service.

23. Carolers can be nice addition to any holiday event.

24. A living statement can be a great idea for almost any event. Make sure you ask for a living statement that matches closely to the theme of your event or meeting.

25. Booking a cirque act is a great idea when the event needs something remarkable or to get a buzz going. Make sure you can accommodate for the space some of the cirque acts require.

26. A snake charmer is a unique way break up a meeting or attract a crowd at an event.

27. Hire a mentalist to read the minds of the guests. This is creative way that the performer can interact with the audience.

28. How about an ice sculptor who can sculpt the company logo or a corporate message live while people watch it being carved.

29. Acrobats provide a purely addition to an event.

30. Singing waiters are an a cappella group dressed as formal waiters. This catches guests off guard and is an offbeat way to infuse entertainment into the dining experience.

31. Ballroom dancers can be popular with all the dance themed TV shows like Dancing with the Stars and others.

32. A barbershop quartert is an a cappella group where all the members wear red and white costumes, similar to that of a barbershop pole. This has a nostalgic feel to it.

33. Dueling pianos are a fantastic way to get the audience involved with nonstop entertainment

34. You could have your employees put on the entertainment by having a talent show and getting everyone in the company involved including the CEO. You will want to record this so everyone can watch it later on, or you may even want to send them all home with a copy, or mail it to them afterwards. You could also post them on YouTube for all to comment on.

35. A marching band can be an official way to introduce somebody special at the event. It can also be a way of showing that the company does not take themselves too seriously if they book a fun themed marching band.

36. Book the 60 second novelist. He comes with his own table and a manual typewriter and requests guests a few questions to get a sense of who they are, and he types out a short life story in one minute. He even binds it so guests can take it home. The story is funny, imaginative and true. This is a fun way to get people to open up and share their stories and get to know each other.

37. Face painters are a neat way to entertain the youngger kids.

38. A choir can be a nice way to make a grandiose statement.

39. How about an opera singer for a classy event or gala.

40. A graffiti artist that can create a painting of someone or something with a large crowd watching. Some artists do this type of thing super fast, making it intriguing to watch.

41. Book hula dancers to mingle on the dance floor with guests.

42. How about Polynesian dancers to inject a unique culture into the event.

43. A ventriloquist can be a great entertainment choice that can play well for kids or adults depending on the performer.

44. Hire a dynamic storyteller who can weave a message about the goal of the event or meeting.

45. An escape artist is a dramatic way to convey messages such as, escaping or breaking free of limiting beliefs and constraints. This can be a nice way to motivate employees to achieve a goal.

46. ​​Booking a hypnotist can provide a serious element or a comedic one.

47. A rapper could perform a comedic rap specifically written about the company. Some rappers can even improvise this on the spot.

48. A puppeteer is another option for youngger children to keep them entertained.

49. Hire a sword swallower to attract the crowd or if it fits into the theme.

50. You can always hire a real Hollywood celebrity to attract the attention and buzz you need or try booking a couple of smaller celebrities to make better use of your funds and get more celebrity drawing power.

51. You might want to book a political impersonator that is popular such as Sarah Palin or Barack Obama.

52. A harpist can add a light musical touch without loud music. This would be nice for a laid back, high end atmosphere.

53. How about having multiple celebrity tribute artists on stage performing a bunch of hits songs from the various artists they impersonate.

54. Have a stage where different executives from the company do karaoke for a variety of songs.

55. Finally, the best way to guarantee a creative entertainment experience is to have the performer or performers customize their actions to your event or meeting. This creates a memorable experience guests are sure to remember for a long time.